Google Adwords (Pay-Per-Click Advertising) – 90 minutes

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OUR 5-STEP TRAINING PROCESS

DIGITAL AUDIT

DIGITAL AUDIT

To help identify the digital skills gap in your organisation we conduct our consultation and analysis to ensure we can help achieve the relevant level of training to match your budget.

BUILD TRAINING PLAN

BUILD TRAINING PLAN

We create a bespoke training program that is precisely tailored to your business. Choose from any number of our half day modules and we adapt the training to suit the size of your team.

IN-HOUSE TRAINING

IN-HOUSE TRAINING

We can deliver the training at your place of work or source a venue nearby to accommodate your staff. This can take place at a time and date that suits you.

EVALUATION & REPORTING

EVALUATION & REPORTING

We love data here at UpSkill so we measure the effectiveness of our training and give you a report to showcase our progress. We will highlight areas for further development if necessary.

ONGOING SUPPORT

ONGOING SUPPORT

We provide online resources and easy-to-use guides to help you and your staff further their learning in each of the chosen modules.

Want to get your in house marketing team trained up in Google Adwords (PPC)?

What we cover in the session

Get to grips with Pay-Per-Click advertising and Google AdWords to ensure you’re advertising budget is being used effectively. Our Digital Google Adwords Training course provides an understanding of the Adwords interface, ways to improve advertisement placement using appropriate keywords and tested strategies that will help you improve your Quality Score, reduce your cost-per-click (CPC) and increase click-through-rate (CTR).

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What you will learn

  • Understanding Search Marketing Landscape
  • Establishing Goals and Key Performance Indicators (KPIs)
  • Setting Up AdWords Campaigns
  • Research Keywords with the Google Keyword Planner
  • Managing Bidding and Budgets
  • Optimising Landing Page Quality
  • Analysing and Reporting Campaign Performance
Our feedback so far
``The trainer was friendly, clear and straight forward – good depth of knowledge.``- Ashton J, Director, A J Films
``Really useful and well-run session. Great content and teacher.``- Lucilla G, Business Development Manager, Korrect Royalty Software
``Really engaging trainer who was really responsive. Good level of prior research.``- Nicola W - Communications and Engagement Manager, NHS CCG
``Really informative, perfect amount of details. Explained very well, thank you.``- Sarah W, NHS CCG

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