Samsung Galaxy Studio – Cortina Alps

Samsung being the presenting partner at the Sochi Winter Olympic and inline with the launch of the new Samsung Galaxy Gear and Note 3, decided to execute a bold experiential activity in multiple locations across the Alps. Targeting active winter enthusiasts, we brought their famous Galaxy studio to Cortina, in the Dolomites.

The Studio in Cortina was managed by UpSkill digital. Working alongside Purity and Ignition USA (part of Havas Sports and Entertainment) this campaign enabled winter sports enthusiasts to enhance their downhill experiences by bringing the latest Samsung personal digital lifestyle innovations – Galaxy Note 3 and Galaxy Gear – to top ski resorts in Cortina, Italy; St. Moritz, Switzerland; and Val d’Isere, France.

PRESS:

Samsung Studio Arrives in Cortina (Tecnologo Percaso – Italian)

  • Client Samsung
  • Date January 3, 2014
  • Tags Experiential
  • URL View Project

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