Based on the needs analysis, we were able to measure the level of expertise of the attendees and create and deliver a workshop that resonated best with the audience.
Adidas wanted to find out the expertise level of all the attendees to ensure that the training that was being delivered resonated the best it could with the attendees to ensure that the objective they learnt could be put into practice. They also needed a way to evaluate whether or not this objective had been reached.
UpSkill Digital used their knowledge in Social Media to send adidas over a range of questions that would help to find out the expertise level of the attendees. The questions were based on the level that the digital manager believed her team were at to ensure the questions were still challenging enough to get a clear understanding. For example, “What do you think the definition of a ‘conversation’ from social media is?’. Adidas were able to chop and change the questions that they believed would be best to find out the expertise level.
Post event, we asked the attendees to fill in a feedback form so that we could analyse the results of our training. The feedback form included questions such as, ‘How likely are you to implement what you have learnt?’ This allowed us to send the results to Adidas so they could measure how well the training had resonated with their team.
Based on the needs analysis, we were able to measure the level of expertise of the attendees and create and deliver a presentation that resonated best with the audience. The feedback also enabled us to let Adidas know that 96% of the attendees were likely to implement what they had learnt.