A couple of weeks back we covered the shadowy world of Google’s search algorithms and what went in to getting the top ranks on a SERP. As we pointed out then, Google treats your page like an academic document and rates it based on the number of people who have linked to it. Above any fancy SEO techniques, the number of backlinks is key in demonstrating authoritative content. In Google’s opinion, if people think what you right is rubbish they aren’t going to share it around.
With that in mind we turn to the thorny question of “how exactly do I get backlinks on my new site?” After all, if you require links to be found on google and high google rankings to be found by potential readers it makes starting out at square one seem an impossible challenge. Lucky for you we’ve got a couple of articles in the pipeline to address this issue.
Today we’re kicking off the series with a surprisingly banal answer: send out requests. Yes, that does sound simple. There is plenty to keep in mind however. You can blanket the internet in generic requests to feature your content but a more thought out campaign will yield better results.
Backlinks: the sales pitch
While you should always focus on producing great content, if you get this pitch right many folks can be won over on it’s strength alone.
At the heart of it, you want to tell them why your content will benefit them. The good news is you don’t even have to be a mind reader to pull this off! There are a couple of things that everyone will be looking for in a potential backlinks, you need to show them the content is:
- Relevant to their site – make sure you’re sending requests to people who are actually involved in your content’s subject niche, you’ll avoid a boatload of wasted effort
- Detailed and deep – low effort, lazy content is going to win you no backlink friends. Try and get some genuine insight into your writing! Thought leading pieces are more likely to draw in the crowds.
- Well written and designed – you can still adopt an informal tone and break grammar rules but if it looks a mess or is impossible to follow no one is giving you the backlinks you’re after.
While its not possible for everyone you’re sending a request to, featuring them in the article (and linking to their site) is always an excellent way to up the chances of a backlink.
On top of this, your site also needs to look legitimate. To help ensure people aren’t suspicious of a brand new site it’s worth putting in some time to personalise your theme beyond a basic cookiecutter look. It’s a small step but rarely part of a scammer’s repertoire.
Finally, always remember: a key part of your pitch is your subject line. Get that wrong and the email won’t even be read! Our article on improving your Call to Action will be useful here. Go check it out!