UpSkill your team with
Digital Marketing Strategy training

In-Person / 90 Min to Full Day

Learn how to build comprehensive marketing strategies with this expert-led training session that delves into the latest digital marketing techniques.


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About the training

The Digital Marketing Strategy course has been designed by industry experts to ensure your company is ready for the future of advertising. The hands-on workshop focuses on developing strategic campaign tactics for a variety of channels. It equips your team with the practical skills required to plan, develop and implement a realistic yet powerful digital marketing strategy that boosts user engagement.

Delivery: Our certified trainer will come to your office to hold the workshop. Sessions last from 90 minutes to a full day.

Learning outcomes

The why:
A robust digital marketing plan is vital for any business to succeed. However, digital marketing is always evolving, so it’s essential for marketing teams to commit to continually develop and hone their skill set. This course deep dives into the current digital landscape to ensure your team knows how to turn trends, challenges and opportunities into clearly identifiable growth

The insights:
Essential digital marketing terminology
Key digital marketing channels
Underlying principles of boosting engagement

The tools:
SEO fundamentals
Social media marketing
Display advertising
Paid search marketing

Get hands on:
You’ll learn actionable skills that enable you to plan and execute a detailed digital marketing strategy that fits your budget and KPIs.

Who is for?

This course is ready-made for businesses looking to increase their customer engagement through proven digital marketing techniques.

“UpSkill delivered an excellent session on key digital topics to our Marketing team. The team found it both inspiring and engaging but most importantly actionable. 
We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings, Head of MarketingWorcester Bosh

What your team can expect

UpSkill your team

UpSkill your team

Empower your team with the latest industry skills and knowledge.

Certified trainer

Certified trainer

Our expert coach will come to your company to deliver the training.

Boost confidence

Boost confidence

Engaging, hands-on workshops focusing on learning and development.

Up-to-date content

Up-to-date content

Modern, relevant content that’s tailored to your team’s needs.

Tools and frameworks

Tools and frameworks

Your team will understand the tools and frameworks required to expand their skill set.

Customer-centric training

Customer-centric training

Strategic and practical approach to digital marketing that puts the customer first.


Meet our expert UpSkillers

Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.


How many people can attend the course?

The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

Where is the course based?

We come to you! Our clients love that we visit their office to perform the training. However, we provide space at UpSkill’s HQ in London if getting a room is a little tricky.

Do you provide food?

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

How much does a course cost?

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

What time does the course start?

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

Do you provide certificates?

We provide each participant with a certificate that confirms attendance.

Do you provide learning support after the course?

We provide participants with a takeaway document upon completion of the course feedback form.

Got more questions? 

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?