Adidas WHS Content Creation and Design

We provided Adidas with a Social Media deck that they felt upskilled their team, while also including the branding and content that they felt would resonate best with the team.

Challenge

Adidas had recently developed their digital strategy and were aware many members of their team would need extra support to help them see it out. UpSkill Digital was tasked with helping to identify the skills gaps within their team and to create a course on Social Media & ecommerce that would empower the wholesale activation team (with the skills they need for retailer partner conversations).

Solution

We work with our in house learning designer who had previously worked at Hootsuite to create the content based on the needs analysis we had carried out with the attendees. They ensured that all the content that was in the slides was provided by an expert and the content was the most up to date it could be.

A central template was designed by our graphic designer to give the deck the look and feel of co-branded UpSkill Digital and Adidas. Adidas shared with us their brand guidelines for us to do this.

UpSkill Digital then travelled to Adidas HQ to run the wholesale activation digital manager through the content and the branding so they were able to give their opinion of the presentation, changes they would like to be made and the branding that needed to be updated. We then implemented those changes so both parties were aligned.

Results

We provided Adidas with a Social Media deck that they felt upskilled their team, while also including the branding and content that they felt would resonate best with the team.

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