Content Marketing

Learn how to develop and implement content marketing strategies that engage an audience and build a brand identity.

About the session

Content marketing can either make or break a brand. When executed successfully, it gives you the opportunity to own and develop a brand identity that helps you stand out from the crowd.

How it’s delivered

Our certified coach will come to your office to hold the workshop. Sessions last from 90 minutes to a full day. 

Who it’s for

This session is for everyone of all levels involved in the creation and distribution of digital media content.

What you’ll learn

Content marketing is vital in bringing a brand to life. It allows you to shape your organisation’s identity with content that drives awareness and loyalty among your target audience. Our hands-on session details the importance of generating excellent content that starts, fosters and develops conversations with your target audience. You’ll also learn the tools and framework required for successful content marketing campaigns.

Get hands on

You’ll get hands-on experience creating original content as well as practicing new techniques to boost audience engagement levels with your content.

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Modules

FOUNDATIONS

Identify weak links in your content strategy by learning how to create content that aligns with your brand’s overall objectives.

GOALS

Build a plan to ensure your business grows positively by learning how to identify and monitor the best KPIs for your content strategy.

CONTENT TYPES

Boost your sites engagement by exploring different types of popular content and how they can be used to grow your business.

DATA

Understand your target consumers more by learning how to gather data, and then use your findings to drive your content marketing strategy.

STRATEGY

Stay ahead of your competition by learning how to create an effective content marketing plan that can bring results.

CONTENT

Give your key audience the content that they want by learning how to scale your content for larger campaigns.

PROMOTIONS

You’re far more likely to achieve success if you learn new content promotion tactics so that you can use them to get your website noticed.

ANALYTICS

Drive more traffic to your site by learning how to measure and monitor your metrics to determine the effectiveness of your content.

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Pricing

Group size90 minutesHalf DayFull Day
1:1£500.00£750.00£900.00
2 - 6£220.00£290.00£470.00
7 - 15£120.00£190.00£230.00

16+ group size pricing available on request.
Price per person, VAT excluded.

Need training for your entire team?
Get in touch with us and we will tailor the proposal that fits your companies needs.

Meet our expert coaches

Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.

Who we work with

“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

FAQ

The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?

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