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Content Marketing Training Workshop

Learn how to develop and implement content marketing strategies that engage an audience and build a brand identity.

About the content marketing training

Content marketing can either make or break a brand. When executed successfully, it gives you the opportunity to own and develop a brand identity that helps you stand out from the crowd.

What you’ll learn

Content marketing is vital in bringing a brand to life. It allows you to shape your organisation’s identity with content that drives awareness and loyalty among your target audience. Our hands-on session details the importance of generating excellent content that starts, fosters and develops conversations with your target audience. You’ll also learn the tools and framework required for successful content marketing campaigns.

The insights

  • Know how to include key stakeholders in your marketing activity
  • Learn the frameworks for a successful marketing strategy
  • Create engaging content that achieves results

The tools

  • Keyword planner
  • Insights about your brand with social mention
  • Free content creation tools

Get hands on

With our content marketing training you’ll get hands-on experience creating original content as well as practicing new techniques to boost audience engagement levels with your content. During the workshop you will:

  • Create essential branding documents
  • Content strategy
  • Content calendar

Who it’s for

This content marketing training course is for everyone of all levels involved in the creation and distribution of digital media content.

How it’s delivered

This Content Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

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  • Build your business case for investment into content marketing
  • Understand the relationship between marketing and sales
  • Assess content marketing case studies
  • Explore the platforms for publishing content


  • Create data-driven customer profile and segments
  • Conduct market research on your competitors
  • Determine your proposition and how this translates to content marketing


  • Understand your marketing goals
  • Develop key messaging and key content for your consumers
  • Understand how content aligs to the marketing funnel
  • Develop a publishing and distrubution strategy
  • Explore how to find and leverage the right right influencers for your business
  • Discover how to measure the succss of your content with metrics


  • Employ tactics to make your content stand out from the clutter and maximise audience engagement
  • Develop style guide and brand voice
  • Employ tactics to create viral content
  • Create stories with your content that engage your audience
  • Conduct data-driven keyword research and implement for maximum effect

* This module is only available in the full day session


  • Create a detailed content calendar
  • Organize your resources, team and budget
  • Get ready with yor next steps in implementing your campaign

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“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

Why UpSkill Virtual Academy?

Our team of charismatic expert coaches have undergone rigorous in-house training to ensure their expertise matches the changes to the digital world, and with an accumulated 1000 years of digital know-how, they are truly leaders in their respective fields.

Our coaches are all highly qualified. Their qualifications include (but are certainly not limited to):

With over 200,000 people and 12,000 companies upskilled in every industry across the board, we are the digital training agency for you.

Talk to our team

Get in touch with us and find out how you can learn from the world class experts today!

+44 (0) 207 846 6190


The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?