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Marketing Strategy in the Digital Age

Understand the basics of digital marketing, and use them to drive results, with this digital marketing training.

About this digital marketing training course

A robust digital marketing plan is vital for any business to succeed in today’s digital world. However, digital marketing is always evolving, so it’s essential for marketing teams to commit to continually develop and hone their skill set. This session delves deep into the current digital landscape to ensure your team knows how to make data-driven decisions and turn trends, challenges and opportunities into clearly identifiable growth.  Our digital marketing trainings have a deep dive approach into the current digital landscape to ensure your team knows how to turn trends, challenges and opportunities into clearly identifiable growth.

What you’ll learn

This training will help you develop the capacity to apply a systematic processes when defining your market strategy. You will learn to better analyse the marketing decisions you intend to make and evaluate the use of frameworks in formulating a market strategy. Finally, you will be able to weigh and correctly adapt your approach in consideration of the ethical implications of your marketing decisions.

Who it’s for

Organisations wishing to train employees on the basics of digital marketing to improve comms between teams or kickstart your organisation’s digital marketing strategy.

How it’s delivered

This virtual digital marketing training is designed to be highly interactive and delivered remotely via LIVE sessions, giving your teams the practical experience they need to get the most out of the program.

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Modules

1 - WHY GO DIGITAL?

  • Learn about changes in the marketing landscape and how it has shaped what the ‘new consumer’ wants and expects
  • Understand how digital marketing will improve your organisation’s ROI
  • Convince stakeholders why they need to invest in digital marketing endeavours

2 - KNOW YOUR MARKET

  • The foundation of any effective marketing campaign is research
  • Create the foundations upon which to build your strategy
  • Learning how to utilise big data to build personas and analyse competitors
  • Define your organisation’s value proposition

3 - BUILD YOUR HUB

  • Create an effective website for all budgets
  • Track key metrics and know what is and isn’t working

* This module is for full day option only

4 - THE CHANNELS

  • Explore the key channels used in digital marketing such as search marketing, social platforms, display advertising, content marketing and email marketing
  • For each key channel or platform, understand case studies and best practices and evaluate whether this channel is right for your campaign

5 - CONTENT IS STILL KING

  • Develop content to attract engage and nurture the modern consumer to a conversion
  • Develop a content plan that builds your brand’s online presence and creates real conversions

6 - MEASURE SUCCESS

  • Know where to find the metrics to measure the success of your marketing efforts
  • Interpret data as human behaviour and optimise your campaign accordingly

7 - CREATE YOUR STRATEGY

  • Develop a digital marketing strategy from the ground up
  • Develop your key messaging and define your key actions
  • Create a production list and organise your resources

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“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

Why UpSkill Virtual Academy?

Our team of charismatic expert coaches have undergone rigorous in-house training to ensure their expertise matches the changes to the digital world, and with an accumulated 1000 years of digital know-how, they are truly leaders in their respective fields.

Our coaches are all highly qualified. Their qualifications include (but are certainly not limited to):

With over 200,000 people and 12,000 companies upskilled in every industry across the board, we are the digital training agency for you.

Talk to our team

Get in touch with us and find out how you can learn from the world class experts today!

+44 (0) 207 846 6190

FAQ

The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?

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