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Facebook Marketing Training Workshop:
Harness the Power of Social

Maximise the potential of the world’s largest social networking site to engage your customers and drive sales.

About this Facebook marketing training course

Facebook revolutionised the way we connect with others. Never before has the dissemination of information been so fast and affordable.

Ensure your brand is part of the conversation by building an online presence, establishing a community and harnessing Facebook’s social power to drive real results for your business.

The insights

  • Understand what your audience want
  • Build a community around your brand
  • Define and measure success with data

The tools

  • Events, Groups and Pages
  • Ads Manager
  • Insights

Get hands-on

  • Optimise your page
  • Build a content strategy
  • Create compelling content

Who it’s for

Businesses looking to enhance engagement with their consumers.

How it’s delivered

This Facebook Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

Request training

Request a workshop

Modules

1 - INTRODUCTION

  • Explore the available features of a Facebook account that can be leveraged for marketing purposes such as; Page, Profile, Groups, Events, Plug-ins, Ads
  • Determine your Facebook marketing objectives

2 - GETTING SET UP

  • Determine what kind of Facebook page is right for you
  • Understand the difference between Pages, Timelines and Groups
  • Determine what kind of Facebook page is right for you
  • Build your page with the right graphics and keywords
  • Adds tabs and plugins to your business page

3 - BUILD A STRATEGY

  • Identify your most valuable customers and develop audience personas
  • Conduct research on market forces
  • Develop you value add
  • Determined Facebook marketing goals and build a strategy align with your conversion funnel

4 - BUILDING A PRESENCE

  • Build your followers and awareness around your brand by creating a compelling content plan

5 - BUILD A COMMUNITY

  • Explore options for increasing audience engagement
  • Explore free tools for creating visual content and create a content plan
  • Build your brand’s reputation by establishing a community and encouraging engagement

6 - MAKE THE SALE

  • Understand how to leverage Facebook to drive a sale
  • Utilise Facebook ads to promote content and offer special promotions
  • Create a landing page in line with your campaigns

7 - MONITOR AND IMPROVE

  • Know where to access Page and Ads metrics
  • Make data driven decisions around what’s working and optimise your efforts

“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

Why UpSkill Virtual Academy?

Our team of charismatic expert coaches have undergone rigorous in-house training to ensure their expertise matches the changes to the digital world, and with an accumulated 1000 years of digital know-how, they are truly leaders in their respective fields.

Our coaches are all highly qualified. Their qualifications include (but are certainly not limited to):

With over 200,000 people and 12,000 companies upskilled in every industry across the board, we are the digital training agency for you.

Talk to our team

Get in touch with us and find out how you can learn from the world class experts today!

+44 (0) 207 846 6190

FAQ

The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?

REQUEST A WORKSHOP