Training Courses on Google Analytics

Hire an expert coach and learn how web analytics can empower your organisation to make impactful data-driven decisions.

About the Google Analytics training course

This immersive analytics session provides you with the skills, techniques and knowledge to dive beyond the numbers and into what makes your customers tick (and click).

What you’ll learn

The more you know about your customers’ online interactions with your brand, the more you can create hyper-targeted marketing campaigns that drive business growth. Our certified coach will show you how to interpret, understand and utilise data to create marketing campaigns that keep you ahead of the competition and drive real business results.

Get hands-on

You’ll practice turning raw data into actionable strategies that inform current and future marketing campaigns.

Who it’s for

This Google Analytics training workshop is specially designed for those with a beginner to intermediate knowledge of data analytics. It’s perfect for those looking to understand how to utilise analytics to further business goals.

How it’s delivered

Our coach will come to your office to hold the workshop. Sessions last from 90 minutes to a full day.

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  • Propose news ways to create engaging content by learning how to monitor and analyse traffic on Google Analytics
  • How can Google Analytics help achieve my business goals?
  • How Google Analytics collects data
  • Understand organisations, accounts, properties and views


  • Learn the basic features of Google Analytics including how to set up your account, implement tracking code, and set up filters
  • Create your GA account
  • Set up and verify analytics tracking code
  • Set up user access permissions
  • Align your set up with your business structure
  • Navigate the interface
  • Set up filters


  • Find out how to navigate the Google Analytics interface, and set up dashboards and shortcuts
  • Navigating report views
  • Understanding the metrics
  • Understand primary and secondary dimensions
  • Applying filtering to data
  • Data visualisation options
  • Customise your dashboards

  • Become more confident with using data from Google Analytics reports to support the development of better, and more engaging content
  • Audience reports
    Active users report
    Demographics and interests reports
    Location report
    Practice analysing audience reports
  • Acquisition reports
    What data does GA collect?
    Understanding different mediums
    Determining high quality leads
  • Behaviour reports
    Evaluating user engagement
    Analyse website content performance
    Customer journey mapping

  • Discover new ways to track campaigns with Google Analytics, including best practice for tagging your online marketing material, and utilising URL builders
  • Introduction to digital marketing techniques
  • Adding campaign tags to your online marketing materials
  • Tracking Google Ads campaigns
  • Utilising URL builder


  • Master different ways to set up conversion goals on Google Analytics and get the information you need to increase conversions
  • Defining business goals
  • Align business goals to key metrics
  • Set up goals and conversion trackers
  • Analyse conversion data


  • At the end of the workshop, we’ll do a recap session to help you reflect on everything you learned

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16+ group size pricing available on request.
Price per person, VAT excluded.

Need training for your entire team?
Get in touch with us and we will tailor the proposal that fits your companies needs.

Meet our expert coaches

Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.

Who we work with

“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”


The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?