Social Media Marketing Training Courses

Unlock the full potential of social media marketing with this hands-on training workshop that equips teams with the skills to develop engagement-boosting campaigns.

About the Social Media business training workshop

This session dissects every aspect of a social media campaign to ensure that you can harness and unlock your full potential.

What you’ll learn

Having an effective social media presence is more important than ever. When executed correctly, social media marketing boosts brand awareness, generates new opportunities, and builds a community around your business. You’ll learn how to implement successful campaigns across a variety of platforms as well as gaining an understanding of the essential tools and types of content required to achieve your KPIs.

Get hands-on

You’ll learn transferable skills that enable you to plan and implement a social media marketing strategy for your own business.

Who it’s for

This social media session is for learners at all levels who want to gain hands-on skills in digital marketing or expand their current social media strategy.

How it’s delivered

Our certified coach will come to your office to hold the social media marketing training course. Sessions last from 90 minutes to a full day.

Request trainingDownload brochure

Request a workshop

Modules

1 - LAYING THE FOUNDATIONS

  • Understand how to reach the modern customer through social media marketing
  • Explore the key social platforms and their features and benefits
  • Develop the mindset within your team to adopt social media marketing

2 - RESEARCH THE MARKET *

  • Conduct a competitor analysis
  • Use Social Mention to find out what your customers are saying
  • Use data to understand your most valuable customers
  • Build a customer persona for your segments
  • Determine the value your brand brings to your customer through socials

*Available in full day option only

3 - GET STARTED WITH STRATEGY

  • Map your customer journey
  • Set S.M.A.R.T goals along the customer funnel
  • Learn engagement strategies for each level of the consumer funnel
  • Set your KPIs and metrics
  • Know the tools you can use to measure your success with data
  • Define your organisation’s usinque strategy

4 - CREATE YOUR CONTENT *

  • Developing brand guidelines, tone of voice and social media style guide
  • Create a content marketing strategy
  • Learn to use the free tools for beautiful content creation
  • Develop your organisation’s content calendar
  • Effective data-driven methods for social media copywriting

*Available in full day option only

5 - INFLUENCER MARKETING *

  • Understand how influencers can add value to your brand’s socials
  • Know where to find and approach influencers for campaign work
  • Use tools to evaluate an influencer’s value to your brand

*Available in full day option only

6 - GET READY FOR ACTION

  • Organise your team and responsibilities
  • Create a production list
  • Organise your budget and resourcing
  • Access campaign managers for smooth running campaigns

Download brochure

Pricing

Group size90 minutesHalf DayFull Day
1:1£500.00£750.00£900.00
2 - 6£220.00£290.00£470.00
7 - 15£120.00£190.00£230.00

16+ group size pricing available on request.
Price per person, VAT excluded.

Need training for your entire team?
Get in touch with us and we will tailor the proposal that fits your companies needs.

Meet our expert coaches

Our certified trainers use a hands on and highly engaging approach to deliver training, tailored to suit your business needs.

Who we work with

“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

FAQ

The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?

REQUEST A WORKSHOP