COVID-19 Update: We’re supporting businesses across the globe through our FREE live virtual training sessions
and our remote working tips and tricks, for collaboration platforms such as Microsoft Teams.

Virtual Social Media Marketing Training

Unlock the full potential of social media marketing with this hands-on training workshop that equips teams with the skills to develop engagement-boosting campaigns.

About the Social Media business training workshop

This session dissects every aspect of a social media campaign to ensure that you can harness and unlock your full potential.

What you’ll learn

Having an effective social media presence is more important than ever. When executed correctly, social media marketing boosts brand awareness, generates new opportunities, and builds a community around your business. You’ll learn how to implement successful campaigns across a variety of platforms as well as gaining an understanding of the essential tools and types of content required to achieve your KPIs.

Who it’s for

This social media session is for learners at all levels who want to gain hands-on skills in digital marketing or expand their current social media strategy.

How it’s delivered

Virtual social media training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

Request trainingDownload brochure

Request a workshop



  • Understand how to reach the modern customer through social media marketing
  • Explore the key social platforms and their features and benefits
  • Develop the mindset within your team to adopt social media marketing


  • Conduct a competitor analysis
  • Use Social Mention to find out what your customers are saying
  • Use data to understand your most valuable customers
  • Build a customer persona for your segments
  • Determine the value your brand brings to your customer through socials

*Available in full day option only


  • Map your customer journey
  • Set S.M.A.R.T goals along the customer funnel
  • Learn engagement strategies for each level of the consumer funnel
  • Set your KPIs and metrics
  • Know the tools you can use to measure your success with data
  • Define your organisation’s usinque strategy


  • Developing brand guidelines, tone of voice and social media style guide
  • Create a content marketing strategy
  • Learn to use the free tools for beautiful content creation
  • Develop your organisation’s content calendar
  • Effective data-driven methods for social media copywriting

*Available in full day option only


  • Understand how influencers can add value to your brand’s socials
  • Know where to find and approach influencers for campaign work
  • Use tools to evaluate an influencer’s value to your brand

*Available in full day option only


  • Organise your team and responsibilities
  • Create a production list
  • Organise your budget and resourcing
  • Access campaign managers for smooth running campaigns

Download brochure

“We didn’t give the trainer long to get to know our brand, yet he got to grips very quickly with our route to market and made the session relevant and highly enjoyable. I would not hesitate to get UpSkill back to run more sessions with my team.”

Victoria Billings
Head of Marketing, Worcester Bosh

Why UpSkill Virtual Academy?

Our team of charismatic expert coaches have undergone rigorous in-house training to ensure their expertise matches the changes to the digital world, and with an accumulated 1000 years of digital know-how, they are truly leaders in their respective fields.

Our coaches are all highly qualified. Their qualifications include (but are certainly not limited to):

With over 200,000 people and 12,000 companies upskilled in every industry across the board, we are the digital training agency for you.

Talk to our team

Get in touch with us and find out how you can learn from the world class experts today!

+44 (0) 207 846 6190


The courses work best for groups of up to 12 people. However, we can tailor the program should you require something more bespoke.

We come to you! Our clients love that we visit their office to perform the training. However, we can provide space at UpSkill’s HQ in London if getting a room is a little tricky.

No, we do not provide food, but we’re happy to arrange catering on your behalf if you schedule a session at our HQ.

The cost varies depending on several factors, such as the number of attendees, location and catering requirements.

Our courses are designed to be as flexible as possible, so you can arrange one any time within usual working hours. We recommend starting after 10 am and finishing before 4 pm.

We provide participants with a takeaway document upon completion of the course feedback form.

Get in touch with us on +44 (0) 207 846 6190.

Ready to UpSkill your team?