Adidas WHS Needs Analysis and Evaluation

Based on the needs analysis, we were able to measure the level of expertise of the attendees and create and deliver a workshop that resonated best with the audience. 

Challenge

Adidas wanted to find out the expertise level of all the attendees to ensure that the training that was being delivered resonated the best it could with the attendees to ensure that the objective they learnt could be put into practice. They also needed a way to evaluate whether or not this objective had been reached.

Solution

UpSkill Digital used their knowledge in Social Media to send adidas over a range of questions that would help to find out the expertise level of the attendees. The questions were based on the level that the digital manager believed her team were at to ensure the questions were still challenging enough to get a clear understanding. For example, “What do you think the definition of a ‘conversation’ from social media is?’. Adidas were able to chop and change the questions that they believed would be best to find out the expertise level.

Post event, we asked the attendees to fill in a feedback form so that we could analyse the results of our training. The feedback form included questions such as, ‘How likely are you to implement what you have learnt?’ This allowed us to send the results to Adidas so they could measure how well the training had resonated with their team.

Results

Based on the needs analysis, we were able to measure the level of expertise of the attendees and create and deliver a presentation that resonated best with the audience. The feedback also enabled us to let Adidas know that 96% of the attendees were likely to implement what they had learnt.

More great stories

LLOYDS BANK ACADEMY PROGRAM

Our team of coaches were placed in 5 Manchester locations over 5 weeks to coach and support job seekers in their digital skills journey. The initial pilot has taught almost 500 people online and 200 in person.

Read case study

ADIDAS SOCIAL MEDIA WORKSHOP

We trained 12 of the wholesale activation team on Social Media which helped to boost skills, confidence and empower employees in retailer engagement. This resulted in an 100% saying their expectations were met.

Read case study

Learn more about empowering you team with relevant skills