Pinterest x Topshop LFW in-store launch
Pinterest delivered an in-store activation to launch a new tool in collaboration with Topshop to deliver a colour focused campaign, coined Pinterest Palettes, for London Fashion Week.
Pinterest Palettes operates by scanning the content of users’ Pinterest boards to identify the dominant colour therein, enabling consumers to create their own personalised colour palettes via the Topshop website.
Pinterest worked with UpSkill Digital to train and supply Pinterest brand ambassador instore to engage and excite consumers in Topshop’s pop-up within the lower ground level of its Oxford Street flagship store. “We’re thrilled about the unique 360-degree marketing concept that Topshop has created and look forward to our global community discovering their true colours on Pinterest.” – Adele Cooper, UK country manager at Pinterest
The brand ambassadors used iPads that showcase Topshop’s SS16 Pinterest boards, and guided consumers through the process of printing out individual Pinterest Palettes, and key pieces from Topshop’s autumn winter 2015 collection.
- Client Pinterest
- Date October 3, 2015
- Tags Experiential
- URL View Project